Ricoh Innovations Corporation(RIC), a subsidiary of Ricoh Company Ltd
on 9 April 2013 launched a mobile visual search platform called Ocutag.
It connects users with a variety of digital media by capturing an
image.The first implementation for this technology was done with Disney
UTV Digital’s new smartphone app in India. In fact, the UTV Stars app is
the first entertainment app for smartphones in India that offers
Bollywood news, Movies, gossip and live TV all in one app.
Ocutag platform allows app developer to incorporate Ricoh’s visual
search technology into their mobile apps by using the application
programming interface. Snap Search connects users to their favourite
Bollywood stars and allows them to click a picture of a movie poster and
providing features like tweets, movie trailers, behind the scenes
videos, pictures etc. RIC is headquartered in California’s Silicon
Valley with a subsidiary in Bangalore.
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