Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Sunday, 3 March 2013

Facebook Acquired Advertising Technology, Atlas Advertiser Suite from the Microsoft Corp



Facebook Inc on 28 February 2013 announced that it agreed to buy advertising technology called Atlas Advertiser Suite, from the Microsoft Corp. The advertising technology of Microsoft Corp allows to measure ad-effectiveness on the website. Buying this ad technology from Microsoft Corp will help Facebook in competing with Google Inc for the purpose of advertising revenue on the Internet.

Atlas Advertiser Suite will be purchased by Facebook Inc. Atlas Advertiser Suite is the ad management and measurement platform which was acquired by Microsoft from digital ad agency aQuantive for 6.3 billion US Dollars in 2007.
Facebook was doubted since long in terms of effectiveness of the ads and since then, it has also introduced various partnerships and tools for proving effectiveness of paid advertising on its network.

Facebook’s director of monetization product marketing declared that purchasing Atlas was not about creation of extensive ad network, but the ultimate goal of the social networking site.

At present, Google is the market leader in US markets in terms of online display ads with 15.4 percent market share. Facebook follows next with 14.4 percent market share.

Friday, 1 March 2013

Man Kills Couple Over a Facebook Unfriending

Potter (on right) Curd (on left)


Facebook really does give the crazies room to stretch their legs. A Tennessee man shot a couple in their Mountain City home on Wednesday after the couple unfriended his adult daughter. It is unclear as of yet if the shooting the week before was related to the spat about the social media site snub, but so far that is what all reports are stating the argument was based on. 
According to the Washington Post, Marvin Potter, 60, is being charged with two accounts of first-degree murder for the deaths.  He is believed to have entered the home between 5:30am and 11:00am on Wednesday and shooting both Billy Payne Jr., 36, and his girlfriend Billie Jean Hayworth, 23. Both were found with gunshot wounds to the head, and Payne’s throat had been cut.

Hayworth, Payne, and their daughter

A neighbor stopped by to pick up mail from the house about five hours after the time of death and found the couple’s eight-month old daughter in the arms of Hayworth in the baby’s room. Payne was located in his bedroom.
The couple started being harassed by Potter’s daughter, Janelle Potter, after she was unfriended on Facebook. The couple eventually involved the local police according to Johnson County Sheriff Mike Reece. “It’s a senseless thing,” he was reported say. This was not the first time Janelle had involvements with the police or other authority figures. The 30-year-old was known for becoming confrontational with people she felt were treating her wrongly.
Potter was not the only one arrested for the killings. A friend of his, Jamie Curd, 38, who reportedly was romantically interested in Janelle, was charged as an accessory. 
Bond has been set for both of the men – Potter at $200,000 until he can find a lawyer on his own for an arraignment and Curd at $1.5 million after being appointed a lawyer.
Payne and Hayworth were last seen alive by Billy Payne, Sr. who lived with the couple. He told police officers that the last thing he witnessed was Hayworth getting up to feed the baby at 5:30 in the morning before he left for work.
There are probably many people who feel like this shooting was useless and completely crazy. They probably are not  alone. Hopefully, the full understanding of why this couple was murdered in their own home will come to light, but as of this moment it seems to be a completely ridiculous event that has destroyed two families.

Top 10 must-know tips on how to keep your passwords strong and secure

Top 10 must-know tips on how to keep your passwords strong and secure

Rarely does a week go by without news of another hacking incident, whether it's Chinese hackers accused of breaking in to The New York Times' computer systems or Burger King finding its Twitter account taken over by pranksters.

Security threats aren't new and have long been part of online life. But the increased attention on them makes now a good time to review ways you can protect yourself. If nothing here feels new, that's good, as it means you've been doing the things you need to do to keep your accounts safe from hackers. Although there's no way to completely eliminate threats, minimizing them will go a long way.

One of the best things you can do is to make sure your password is strong.

If someone's able to guess the password to your email or Facebook account, that person can post or send embarrassing things on your behalf. Someone was able to access Burger King's Twitter account recently and changed its profile picture to a McDonald's logo. If a banking or Amazon account is involved, someone could pay bills or buy iPads under your name - with your money.

What's worse, getting a password to one account is often a stepping stone to a more serious breach. Someone can use your email or Facebook account to send spam and scam messages to your friends, for instance. And because many services let you reset your password by sending an email to your address on file, someone with access to your email account can reset passwords and gain access to all sorts of things. If the compromised password is one you use for work, someone can snoop around for files on your employer's network with trade secrets or customers' credit card numbers.

Here are ways you can keep your password strong to ward off that initial intrusion:-

1. Make your password long. The recommended minimum is eight characters, but 14 is better and 25 is even better than that. Some services have character limits on passwords, though.

2. Use combinations of letters and numbers, upper and lower case and symbols such as the exclamation mark. Some services won't let you do all of that, but try to vary it as much as you can. "PaSsWoRd!43" is far better than "password43."

3. Avoid words that are in dictionaries, even if you add numbers and symbols. There are programs that can crack passwords by going through databases of known words. One trick is to add numbers in the middle of a word - as in "pas123swor456d" instead of "password123456." Another is to think of a sentence and use just the first letter of each word - as in "tqbfjotld" for "the quick brown fox jumps over the lazy dog."

4. Substitute characters. For instance, use the number zero instead of the letter O, or replace the S with a dollar sign.

5. Avoid easy-to-guess words, even if they aren't in the dictionary. You shouldn't use your name, company name or hometown, for instance. Avoid pets and relatives' names, too. Likewise, avoid things that can be looked up, such as your birthday or ZIP code. But you might use that as part of a complex password. Try reversing your ZIP code or phone number and insert that into a string of letters. As a reminder, you should also avoid "password" as the password, or consecutive keys on the keyboard, such as "1234" or "qwerty."

6. Never reuse passwords on other accounts - with two exceptions. Over the years, I've managed to create hundreds of accounts. Many are for one-time use, such as when a newspaper website requires me to register to read the full story. It's OK to use simple passwords and repeat them in those types of situations, as long as the password isn't unlocking features that involve credit cards or posting on a message board. That will let you focus on keeping passwords to the more essential accounts strong.

The other exception is to log in using a centralized sign-on service such as Facebook Connect. Hulu, for instance, gives you the option of using your Facebook username and password instead of creating a separate one for the video site. This technically isn't reusing your password, but a matter of Hulu borrowing the log-in system Facebook already has in place. The account information isn't stored with Hulu. Facebook merely tells Hulu's computers that it's you. Of course, if you do this, it's even more important to keep your Facebook password secure.

7. How do you keep track of these passwords? There are programs you can buy, if you're willing to put your trust in them. I use an Excel spreadsheet, but I encrypt it with its own password - a rather complex one. I am well aware that if the file gets compromised, all my services go with it. In fact, I once had it on a USB drive, which I had in a backpack that got stolen. I had to spend several hours changing passwords on all my accounts, just in case someone managed to break the password to that file. As a precaution, don't name that file "passwords." Name it something generic and boring.

8. Ideally you'll have a system for creating and remembering passwords without needing the spreadsheet. For example, you might have a string that's constant, such as "?t7q1b9f8j2o0t0l1d!" (the acronym for "the quick brown fox jumps over the lazy dog" with my area code and ZIP code reversed and a few special characters put in). To vary it, you could add the first two letters of the website you are using to the front and the next four to the end. Or put the consonants in front and the vowels at the end, with every other letter capitalized and the letter O replaced with the number zero. So for Amazon, it would be "mZn?t7q1b9f8j2o0t0l1d!Aa0." Just try to guess that!

Of course, I'm not smart enough to have a system like that for myself.

9. Whatever system you adopt, it's good to change your password - and system - from time to time. And if there's reason to believe your password might have been compromised, change it immediately.

10. One other thing to be aware of: Many sites let you reset your password by answering a security question, such as the name of your pet or the name of your high school. Of course, these violate good password practices by requiring you to use something that can be easily looked up. Others ask for your favourite movie or hobby. That might not be easily looked up, but your tastes change over time. Furthermore, because these questions get repeated from site to site, the answers you use violate the rule against repeating passwords.

I try to make these answers complex just like passwords, by adding numbers and special characters and making up responses. Unfortunately, some sites won't let you do that, and you'll be stopped if you try to enter a numeral when asked for a city name, for instance. These services will often send an email when a password gets reset this way, so be sure the address on file is current. Change your password and security questions immediately if you're notified of a reset you didn't initiate. You might want to contact the service as well.

While you're at it, make your username complex, too, if you're allowed to choose one. Banking sites typically do.

Some services such as Gmail even give you the option of using two passwords when you use a particular computer or device for the first time. If you have that feature turned on, the service will send a text message with a six-digit code to your phone when you try to use Gmail from an unrecognized device. You'd need to enter that for access, and then that code expires. It's optional, and it's a pain - but it could save you from grief later on. Hackers wouldn't be able to access the account without possessing your phone. Turn it on by going to the account's security settings.

Beyond passwords, here are a few other things to help you stay safe:-

1. Software flaws:- Many break-ins result from flaws in the software program you use, whether it's the Windows or Mac operating system, a Web browser or a video player. It's a good idea to let those programs automatically check for software updates, as those updates may contain fixes to known flaws. You can also check this government website to learn of the latest threats and fixes: http://us-cert.gov .

2. Malicious software:- Even if the software you're using is flawless, hackers may create a security opening by tricking you into installing a malicious program. That can happen if you click on a bad email attachment or link in your email. In rare cases, visiting a problematic website can cause the software to download. Should malicious software get on your computer, a hacker might be able to use the opening to look around for sensitive data, or record your keystrokes to capture your complex passwords. To minimize the threat, use caution when visiting unknown sites or opening mysterious email.

3. Security software:- Many companies sell anti-virus and other software to protect your computer from malicious software. There's a free one available at http://www.avg.com . Windows and Mac computers also come with firewalls to block some threats. Be sure it's turned on.

Think of these measures as layers of defence. If one gets breached, there's another to back you up. But eventually, the intruders will get through. Slow them down by making each layer as strong as possible.

Wednesday, 27 February 2013

How to win friends

Unable to become popular on Facebook? What are apps for!

Feeling depressed? Can’t focus on work? Lost your appetite? Can’t sleep at nights? Millions of people are suffering from the same symptoms that you are. And the problem is the same — you are unable to become popular on Facebook. So how do you know if people really want to be your friend? Take the following test and find out. Respond to each statement with a simple Yes or No.

You reach the bottom of your Facebook page without scrolling down even once.

The only message that you see prominently is that ‘There are no older posts left to show’.

A whole week passes and none of your friends is celebrating a birthday.

Nobody has poked you or has sent you a quiz on which animal you resemble while sleeping.

You have never been tagged in a photo.

You stay away from Facebook for a whole day, but no one wants to know why.

No comment of yours has ever been shared.

None of your posts have been liked.

Your friend requests rarely get accepted.

You never get invited to join the Uvula Lovers page or the I Miss Bell-bottoms group.

If you have said ‘Yes’ to even one of these statements, you have a problem. However, it’s not the end of the world. (And we’re not saying that just because December 21 has come and gone.) An expert application software developer has come forward with a host of free apps that you can download and change your destiny.

LIKE (Liv It Kewl Enterprise) is a start-up founded by Shawn Fanning, who, after the Napster debacle, realised he didn’t have a friend in the world — or at least on Facebook. So he decided to do something about it — and the result was LIKE apps. Here are the most downloaded ones:

Paris Hilton app — This helps present your best-looking friends and celebs right at the top of your friends list when someone is looking through your profile page or timeline.

FILO (First In Last Out) app — Regardless of whenever you respond to anyone’s update, your comment will always be seen as the most recent one, with all the other comments collapsed under ‘View 83 more comments’.

Fevicol app — Your post will stick to the top half of the screen even if there are a zillion posts before yours, so your friends can see your status update without having to scroll down and will never miss out on what you have to say.

Terminator app — You thought you were the first to comment on the topic. You were sure that yours was the smartest one-liner. You were wrong. The bad news is that the whole world posted on it. And worse — every other comment has more ‘likes’ than yours. The Terminator app comes in handy during such times — to locate and delete all other comments that have the same key words.

Boomerang app — Imagine writing a message loaded with terms of endearment, sending it and then realising that you’ve got the recipient wrong. The Boomerang app, once activated, will find the message and fling it right back into your inbox.

John Doe app — Someone irritating you? Someone updating their status 200 times a day, flooding your page with their wreckage? Blocking their posts is mild. You could do better with the John Doe app which allows you to post nasty comments without revealing your identity.

If you’re not sure about any of these apps, just share them on Facebook and see the results. After all, that’s what friends are for.

Sunday, 24 February 2013

Facebook says it was hacked

Facebook said it was the target of hackers but no user information was compromised during the attack.

The social media giant said on Friday on its security blog that the company discovered in January that its system had been targeted in a sophisticated attack. The attack occurred when a handful of the company’s employees visited a developer’s compromised website, which led to malware being installed on their laptops.

Facebook said it has found no evidence that user data was compromised.

The company has fixed the infected machines, and an investigation is under way. Facebook also said it was not the only company targeted in the attacks but was one of the first to discover it.

For the love of blogging

How a shared passion for blogging, Chennai and having fun brought together over a 100 people. CBC at their first anniversary get-together.


The Chennai Bloggers Club or CBC as it is fondly called by its members, is an online Facebook (closed and moderated) group for all bloggers with a Chennai connection and is probably the first of its kind in India. At a cozy meet organised by Indiblogger (an online community for all Indian bloggers) in November 2011, the idea for an exclusive group for Chennai bloggers was born.
Common platform:-
Charan Saravana, a professional photographer, was the one who proposed this idea. He says, “It started as an afterthought, post the Indiblogger meet at Hyatt. Indiblogger made people get into groups and talk on specific themes. That’s where we (a bunch of random unknowns and little-knowns) formed a ‘Vetti Group’. We set the ground rules as ‘no theme’ and one could talk on absolutely anything under the sun.
At the end of the day, we finished as one of the joyous groups of the entire lot.” He couldn’t wait for another Indiblogger meet and wanted to have a get together with the famous “Vetti Group”. He shared these thoughts with Gitanjali Naidu, who responded positively and created a Facebook group for Chennai bloggers. What began as a humble association of 10 to 15 people, now has about 155 members.
CBC is unlike other blogging groups on social media, where interactions equate to mere marketing of one ’s own blog. At CBC, every member cherishes a passion for the written word and discusses the blog posts of the other members in the group. Visiting each other’s blogs, commenting on their posts and encouraging new bloggers is the USP of the CBC community.
The discussions at CBC are varied and not restricted to blogging alone. Anything from the Kudankulam Nuclear Project to innovative ways of finding a boyfriend on social media goes. However, like most Facebook groups, the CBC has two administrators, Susan Deborah and Gitanjali Naidu who moderate the interactions at CBC and keep an eye out for any vulgarity or plagiarism.
CBC’s members include college students from various disciplines, engineers, media experts, professors/lecturers, doctors, entrepreneurs, photographers and food stylists among many others, all bound by a passion for blogging and the city.
CBC members also meet as many as four times during a year. The admins of CBC scout for a perfect place in the city and plan the meets in advance. There is a core committee too, which pitches in with innovative plans for every meet. The thrill of meeting old buddies and welcoming new ones into the CBC family over food and mocktails are typical elements of every CBC meet.
Sowmya Sarag, a Chartered Accountant and a new member at CBC, says, “With like-minded friendly, active and enthusiastic people around, there is a sense of belonging with the group.” Ask her about her first CBC Meet and she quickly responds, “I was new to the forum and I haven’t interacted with any, barring a few whom I knew already. I’m a reserved person until I’m comfortable with the people around and as such my expectation was just to meet people whose blogs I've read & to see how they are, nothing more. But in the CBC Anniversary meet, with warm and spontaneous people around, those three hours were awesome.”
Last November, CBC completed a year. To celebrate this milestone, a first anniversary meet was organised comprising 37 bloggers, some of whom met for the first time. The entire restaurant was filled with laughter and chatter, with the bloggers digesting a magnificent European cuisine and catching up with their online buddies. Needless to say, the meet was a huge success and was a memorable day to both veterans and newbies.
Recently, CBC initiated a Blog tag where more than 35 bloggers wrote on the topic, “What Chennai means to me,” day after day for a month and a half. A contest was also organised where many CBCians participated and won prizes which were sponsored by Cuponation, an online portal for shopping. CBC has many plans for the forthcoming years which include a workshop on Social Media, Food Photography and Styling, a blogging mentor programme for beginner bloggers in Chennai and so on. The group also plans to take the plunge into social activism through their leadership and mentoring.
CBC certainly bears testimony to the power of social media and exchange of ideas within a community. So if you are in Chennai and you have a blog, seek out The Chennai Bloggers Club on Facebook and send a request.